How Product and Merchandise Drive Brand Recall, Identity, and Loyalty

Mon, 22 Dec 2025 06:46:35 +0000

In an era dominated by digital touchpoints, product and merchandise remain some of the most powerful tools brands have to create lasting impressions. While ads are scrolled past and emails go unopened, a well-designed product or a thoughtfully crafted piece of merchandise lives in the customer’s daily life on desks, in bags, at home, and in moments that matter. This physical presence plays a critical role in shaping brand identity and strengthening customer loyalty.